Guests & Guest Advocates Are What It's All About At Casinos

The guest is what it's all about at a casino, especially guest advocates.

The following tip is provided by Robinson & Associates, Inc., a customer service consulting firm to the gaming industry.

Tip: ?The casino guest is what's it's all about because gaming is part of the guest service business. It's not about slots, restaurants, hotels and table games; it's about your guests, especially guests who are advocates for your property. Casino employees have done their job when guests go home, whether that's across town, across the country or on the other side of the world and all they talk about is the amazing experience they had at your property. Word-of-mouth advertising will bring more guests to your property and that, in turn, gives you the opportunity to create new guest advocates.?

Robinson & Associates, Inc., is a global customer service consulting firm for the gaming industry. It helps casinos determine their Advocate Index, a number that indicates the extent to which properties have guests who are willing to be advocates. The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index and best business practices to help casinos create more guest advocates and chart a course for growth and profitability.

Robinson & Associates may be reached by phone at 480-991-6420, by e-mail or via its Web sites at www.advocatedevelopmentsystem.com and www.casinocustomerservice.com. Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.

Contact

Martin R. Baird

Robinson & Associates, Inc.

http://www.advocatedevelopmentsystem.com

http://www.casinocustomerservice.com

480-991-6420


2006-07-26