Online Casino Poker Half of Revenue

What is it about poker that attracts millions of players to the online casinos everyday? The amount of exposure that poker gets on TV and the entertainment world is huge. This certainly accountants for part of the reason it is so popular among online gambling fans. Online casino operators are accustomed to hearing that online casino poker is a risky affair. However, the rewards have proved that the risk is worthwhile. Online poker currently accounts for over half of the revenue generated by an online casino and the demand for the latest poker games is greater than ever.

One of the most successful online casino poker companies is now Leisure & Gaming. Less than two years ago, the firm decided to develop its own poker site and today its business is valued at 92 million pounds sterling. Leisure & Gaming's 2005 results revealed its online casino profit was $13.2 million U.S. dollars before tax. The firm's revenues increased by 26 percent on the previous year, with its biggest increase generated by online casino poker.

As a result, the online casino poker firm is using its profits to fund several planned acquisitions in the online casino industry. Development of bingo products is underway and the firm is currently negotiating deals to purchase several smaller gaming companies to solidify its interests outside the U.S.

2006-06-10