Aristocrat Macau Headquarters Opens with a Bang

Aristocrat Technologies has formally opened the premises for their Asia Pacific headquarters and branch office in Macau. Aristocrat (Macau) Pty Ltd was unveiled to local gaming dignitaries by Warren Jowett, Executive General Manager Australasia and Asia Pacific, and Ken Jolly, General Manager Asia Pacific, and attended by traditional dancing lions and Chinese pyrotechnics.

The grand opening coincided with the 2006 Asian Gaming Expo in Macau held on Tuesday 13th and Wednesday 14th June, where Aristocrat presented a range of new and exciting system and product offerings to the market.

On display for the first time was the Video Lottery Terminal (VLT) offering produced by Aristocrat's recently acquired Swedish company, ACE Interactive.

Aristocrat also showcased the innovative virtual poker table, PokerPro(TM), courtesy of a distribution agreement with and partial acquisition of US-based PokerTek Inc. PokerPro(TM), which has generated significant interest in the worldwide market, was named the "#1 most innovative gaming technology product of 2005" by the Casino Journal magazine at the recent Gaming & Technology Summit (24th-25th May, 2006) in Las Vegas.

Other key product launches on the Aristocrat stand included two new Hyperlink(TM) progressive jackpots for Asia: Loco Loot(TM), and Golden Goals(TM) (an aptly timed soccer theme).

"The company has invested greatly in games development for the region. Our investment in the creation of products specific to the diverse needs of the Asian customer and player base represents a significant amount of the company's overall research and development budget," said Warren Jowett.

Aristocrat was pleased to release their dedicated Chinese themes for the Asia Pacific, Water Margin, Monkey Challenge and 50 Dragons, all of which contain Asian-influenced themes, and highlight the company's commitment to the region.

Ken Jolly commented, "I am happy to report that the high player acceptance of the Aristocrat gaming product portfolio across all Asian regions has been extremely positive, and our move towards the development of market-specific games containing on-screen Chinese is contributing to the uptake of the brand. With the opening of our new Macau office, Aristocrat will be well placed to meet the specific demands o

2006-06-15