FullTiltPoker.com Sponsors Winky Wright

One of the most anticipated events in the boxing world is scheduled to take place this Saturday, June 17th and Fulltiltpoker.com is leading the way. Fulltiltpoker.com, which is known for its award-winning creative branding and advertising campaigns, will sponsor Winky Wright in his middleweight bout against Jermain Taylor for the undisputed middleweight title.Airing live from the renowned FedEx Forum in Memphis, Tennessee, HBO Sports will present the middleweight showdown at 9:30 p.m. ET/6:30 p.m. PT on the 17th. As part of the Fulltiltpoker.com sponsorship, Winky Wright and his team will be outfitted in Full Tilt Poker-branded gear during the televised weigh-in on June 15th, at the press conference on June 16th, and during the fight on June 17th.

Fulltiltpoker.com and Team Full Tilt have been successfully extending the company's brand reach through poker television programming airing throughout the past year; however, this venture will represent the organization's second foray into the boxing arena. Other branding initiatives for 2006 have included the Sundance Film Festival Premiere Film and Music Lounge, the Stuff Magazine Kentucky Derby Party and Poker Tournament, and the House of Hype Gentlemen's Retreat in anticipation of the MTV Movie Awards.

"Team Full Tilt" is a select group of the world's finest professional poker players, including Chris Ferguson, Phil Ivey, Howard Lederer, Jennifer Harman, Erick Lindgren, Erik Seidel, Andy Bloch, Phil Gordon, Clonie Gowen, John Juanda, and Mike Matusow. Full Tilt Poker offers players the unique opportunity to Learn, Chat and Play poker with the best poker pros in the game.

2006-06-15