Bally, Mohegan Sun Sign Contract

Bally Technologies, Inc. announced today it has signed a contract with Mohegan Sun at Pocono Downs to provide a complete casino management system, an advanced suite of Bally Power Bonusing products and an initial order of 1,100 iVIEW touch-screen displays for all of the slot machines planned for the racino resort's opening later this year.

In addition, Bally secured an order for more than 20 percent of the initial slot mix, including premium titles such as Hot Shot Progressive(TM), Cash Wheel(TM), Hee Haw(R) and S&H Green Stamps(R). Mohegan Sun at Pocono Downs also became the first casino to order Bally's new ALPHA Elite(TM) S9C games, which are powered by a breakthrough technology that allows dozens of classic Bally reel-spinning titles from its legacy S6000 line to run on the advanced ALPHA OS(TM) without any additional game development. The Bally game mix also includes a variety of S9000 reel-spinners, M9000 upright video slots and CineVision(TM) wide-screen video slots.

Mohegan Sun at Pocono Downs is currently a harness racing facility located on 400 acres in Wilkes-Barre, Pa., and plans to be among the first racing locations in the state to open with slot machines.

Currently undergoing a major expansion that will allow for the eventual installation of 2,000 machines, Mohegan Sun at Pocono Downs conducted a thorough competitive review before selecting Bally CMS(R) / SMS(R) and its Bally Power Bonusing technology. Mohegan Sun at Pocono Downs plans to place a high level of emphasis on its player's club, player tracking and player marketing capabilities, including the implementation of Bally Power Rewards(TM), a configurable player-centric bonusing technology that rewards guests using their player's club cards.

To complement Bally Power Rewards, Mohegan Sun at Pocono Downs will integrate the iVIEW displays to create a personalized multimedia experience for each patron as they play at the slot machine.

"We looked at a number of vendors in our evaluation process and assessed a very detailed list of systems criteria," said Robert Soper, President and General Manager of Mohegan Sun at Pocono Downs. "We chose Bally because of its long-term demonstrated commitment to gaming systems technology, product enhancements and customer service. The Bally Power Bonusing features are excellent tools for creating excitement on the floor, and Bally's comprehensive CMS technology will allow multi-site player card functionality to be used in conjunction with Mohegan Sun, one of the nation's premier gaming destinations located in Uncasville, Conn."

"We're very proud to extend our long-standing relationship with Mohegan Sun and help its team succeed in a new market," said Ramesh Srinivasan, Executive Vice President of Systems. "Mohegan Sun is obviously one of the most highly respected names in the gaming industry, partly because of their innovative thinking and creative use of technology. Bally's player-centric design enables them to capitalize on the concept of tailored bonuses for the patron, thereby effectively managing marketing expenses and enhancing the player experience."

Recognized as the industry systems leader with more than 345,000 machines and 625 casino, bingo, Class II, central determination and lottery locations worldwide -- including more than 170 locations currently running Bally eTICKET(TM) on more than 192,000 slot machines -- the Bally Technologies systems product line offers slot machine cash monitoring, table management, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms. As the world's No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashl

2006-09-25