Internet casino GoldenPalace.com expanded their collection of weird and wacky pop-culture
items this weekend when they bought the first "T.M.X." Elmo doll off the
production line for $4200.
The particular "T.M.X. Elmo," also referred to as Tickle Me Elmo
Extreme, was presented to the TV show "The View" to celebrate the show's
10th anniversary. The toy is autographed by Elmo muppeteer Kevin Clash and
Mattel President Neil Friedman.
The View placed the item up for auction to benefit the Boys & Girls
Clubs of America, and
GoldenPalace.com won with a high bid of $4200. The
Boys & Girls Clubs of America offers programs and services to promote and
enhance the development of boys and girls by instilling a sense of
competence, usefulness, belonging and influence.
"This purchase is a wonderful opportunity to help a needy cause, and a
great chance to generate some headlines and exposure," said
GoldenPalace.com CEO Richard Rowe. "Elmo will have a wonderful home in our
traveling museum of American pop-culture items."
T.M.X. Elmo is expected to be this season's hottest selling toy, and
has already made headlines for its insane popularity among parents. A man
in Tampa, Florida was robbed at gunpoint for his toy, saying to a 911
operator that the robber said he would have no problem shooting if Elmo
wasn't handed over.
Released last Tuesday, Elmo sold out in 10 minutes at the Toys "R" Us
in New York's Times Square. This latest edition in the Tickle Me series not
only wiggles and giggles but can stand up by itself after falling over.
Setting the standard in marketing creativity, GoldenPalace.com has
devised some of the most exciting and outrageous advertising campaigns in
the past few years. Items such as the Virgin Mary Grilled Cheese Sandwich,
Britney Spears' Pregnancy Test, and William Shatner's Kidney Stone have
garnered extensive worldwide media attention for the
casino.
GoldenPalace.com has also used their items and marketing reach to raise
awareness and over $
2006-09-26