At a press conference today, the
Casino Reinvestment Development Authority (CRDA) unveiled
details of its Boardwalk Facade Project. The objective of the $100 million
project is to evoke a feeling of the Boardwalk during its widely
acknowledged heyday of the early 20th century and to re-invigorate the role
of the Boardwalk as a tourist attraction in Atlantic City.
The first phase of the project encompasses the 1500 block, from New
York Ave. to Kentucky Ave.; the 1600 block, from Kentucky Ave. to Dr.
Martin Luther King Blvd.; the 2500 block, from Bellevue Ave. to Texas Ave.;
the 3000 block from Morris Ave. to Chelsea Ave.; the bandstand at Kennedy
Plaza; and the Fountain of Light at Brighton Park. The work began in
September 2006 and will be substantially completed by April 2007.
"The Boardwalk is what sets Atlantic City apart from other
destinations. It is Atlantic City's most important man-made feature, so it
is central to our visitors' experiences and should live up to their
expectations," said Tom Carver, CRDA's executive director. "With this
project, we want to recapture the excitement and grandeur of the Boardwalk
when it was an attraction unto itself."
To guide the Boardwalk's revitalization, Design Standards for the
Atlantic City Boardwalk was created by Michael Calafati, AIA of
Trenton-based Historic Building Architects, LLC. The standards are based on
the architectural designs prevalent on the Boardwalk in the early 20th
century. Calafati is also responsible for coordinating the execution of the
Boardwalk Facade Project in conjunction with CRDA and for restoring the
Fountain of Light.
"The vitality of the Boardwalk directly contributes to the vitality of
Atlantic City, but the Boardwalk of today is disappointing," said Calafati.
"Atlantic City has seen great improvements recently with the Borgata, The
Walk, The Pier at Caesars and The Quarter at Tropicana. The resort is at a
crossroads and the Boardwalk should have the lead role in the
re-invigoration of the city."
The first three architects were chosen to implement the design
standards such that each block is cohesive but consistent with the other
blocks. Cristina Buendicho, AIA of CBArchitect designed the facade plans
for the 1500 block and Kennedy Plaza's bandstand. Joe Matis, AIA of MPM
Studio created the plan for the 1600 block. Craig Dothe, AIA of Craig Dothe
Architect, LLC planned the facades for the 2500 and 3000 blocks.
Established in 1984 by the State of New Jersey, the Casino Reinvestment
Development Authority provides capital investment funds for economic
development and community projects that respond to the changing economic
and social needs of Atlantic City and the State of New Jersey. It
encourages business development and permanent job creation, promotes
opportunities for business expansion, and commits to facilitating a vibrant
economic inve
2006-11-02