Sports betting is one of the biggest industries in the World, and while many people use local underground bookies, there are still plenty of people who use the internet for their gambling needs.
888 Holdings Inc is ready to be part of that industry as they have reached a deal with Rank, a British gambling firm, to provide the betting lines for their upcoming online sportsbook.
The online poker and casino giant has been eyeing a move into the sports betting industry and an announcement is set to be made on Monday about the deal with Rank.
One source told Reuters, "We expect a pan-European launch in Q1 2008 before also going to other countries as well."
The UK should be the first place that the betting website is launched, however, Spain is also in the mix. Either way, it is clear that 888 is ready to make a huge splash into the market.
Having been successful in other areas of
online gaming, the company made the deal with Rank that will include Rank's
Blue Square Web site, which will provide the gaming, and in return, 888 will give Blue Square its payment processing platform.
2007-11-02